Home ONLINE SHOPPING FOR WOMEN These profitable start-ups are led by girls

These profitable start-ups are led by girls

Ladies-owned start-ups have been breaking obstacles for a while now, combating gender inequality that also exists within the entrepreneurial enterprise.

Overcoming such struggles, many ladies have discovered success throughout industries like magnificence, well being, trend, and expertise. Their success tales have impressed others throughout generations and borders to make their mark as entrepreneurs whereas fixing issues and supporting different girls.

This Ladies’s Day, we have a look at among the most profitable start-ups led by girls throughout the globe.

Emily Weiss, Glossier

Credit score: Glossier/Forbes

This New York-based magnificence and make-up model that creates a big selection of minimalist merchandise — from skincare to make-up to fragrances — was based by American businesswoman Emily Weiss in 2014. Her inspiration got here from the knowledge gathered on her weblog Into The Gloss, which featured interviews of ladies discussing the merchandise they cherished.

The e-commerce website rose to success with the assistance of good social media advertising and marketing together with her “direct-to-consumer” strategy, acquiring a loyal customer-base within the course of. In its first yr, the model raised greater than US$10 million in enterprise backing. As of 2019, it raised US$100 million in Sequence D funding and was valued at US$1.2 billion, in keeping with the Wall Road Journal.

Weiss says she needed to make magnificence as a lot of a component of private type as trend. At this time, celebrities like pop celebrity Beyoncé, comic and actor Tiffany Haddish and even US Congresswoman Alexandria Ocasio-Cortez are identified to have sported the Glossier look.

Falguni Nayar, Nykaa

start-ups
Credit score: Forbes

Falguni Nayar based Nykaa, an Indian retailer of magnificence and wellness merchandise, in 2012. Nayar was a managing director at Kotak Mahindra Capital Firm and launched into the journey of turning into an entrepreneur after quitting her job on the age of 50 to affix the world of start-ups.

At this time, Nykaa markets over a thousand manufacturers — from luxurious and high-end to inexpensive and high-quality ones. It additionally has its personal manufacturers similar to Nykaa Cosmetics and Nykaa Naturals. In 2019, it additionally collaborated with Bollywood actress Katrina Kaif to launch Kay Magnificence. In the identical yr, the corporate crossed a valuation of a billion {dollars}.

Melanie Perkins, Canva

Melanie Perkins, Canva
Credit score: Daria Shevtsova/Forbes

The net design and publishing firm was co-founded by Australian entrepreneur Melanie Perkins in 2012 together with her boyfriend Cliff Obrecht. Whereas instructing different college students the right way to use Photoshop and InDesign, alongside finding out at a college in Perth, she realised many discovered the instruments laborious to study and use. So, as a neater various, the pair began a graphic design web site that’s made particularly for non-designers.

Canva’s free-to-use, simple drag and drop strategy to design has made it standard around the globe and has greater than 30 million customers. In addition they have a number of templates created particularly for numerous social media posts and there’s a premium model as effectively, which is paid. In June 2020, the corporate introduced a brand new valuation of US$6 billion, after a US$60 million funding spherical, making it one of the crucial profitable start-ups on this checklist.

Jenn Low, Wanderlust + Co

Jenn Low
Credit score: Status On-line

In 2010, Jenn Low launched the jewelry model after noticing the shortage of choices within the mid-priced, luxurious designer-looking inexpensive equipment market. She has an Accounting and Communications schooling background and has additionally labored in trend merchandising for just a few years earlier than beginning her firm.

Primarily based in Kuala Lumpur, all departments of Wanderlust + Co — together with design and operations — are run by girls. Marketed in the direction of “at the moment’s world digital lady,” Low’s jewelry has been worn by Gigi Hadid, Chrissy Teigen, Jessica Alba and Kendall Jenner. The model’s merchandise are stocked in over 400 shops around the globe, with a majority of its buyer base within the U.S.

Gillian Tan, Clicknetwork

Gillian Tan, Clicknetwork
Credit score: Joel Low/Status On-line

Gillian Tan based the web TV channel in 2007 as a interest. She began the then-one-woman present with a small mortgage from her mom, an previous Macbook and a mini video digicam. At this time it is likely one of the most considered and subscribed YouTube channels in Singapore. It additionally grew to become the primary within the nation to hit 1,000,000 subscribers in 2017.

Clicknetwork produces life-style movies on magnificence, journey and buying, in addition to internet sequence on well being and health, parenting and comedy. In a 2011 interview, Tan stated that “being a feminine director has its deserves”, particularly in “pushing the boundaries” with feminine expertise, and that ladies really feel extra comfy working with different girls.

Elsa Bernadotte, Karma

start-ups
Credit score: Elsa Bernadotte/Fb

Elsa Bernadotte co-founded Karma in 2015. The app helps eating places and grocers keep away from meals waste by promoting the excess to individuals at a cheaper price, as a substitute of throwing it away. The inspiration behind start-ups struck when the founders realised that nobody was addressing the problem of meals wastage on a world scale. At this time, the corporate operates in over 150 cities throughout Sweden, London and Paris.

As of February 2020, it has helped save 900 tonnes of meals from being wasted. The corporate additionally raised US$12 million in its Sequence A funding, for its mission to keep away from meals waste around the globe. Bernadotte was additionally named in Forbes checklist of “30 underneath 30” of social entrepreneurs in 2018.

Ida Tin, Clue

Ida Tin, Clue
Credit score: Clue/Forbes

This Berlin-based firm was co-founded by Danish entrepreneur and creator Ida Tin in 2012. Clue is an app that helps girls monitor their menstrual cycle, together with the fertile and ovulation home windows. Tin additionally coined the time period “FemTech,” used to handle expertise that focuses on girls’s organic wants.

As of 2018, the app had over 10 million energetic customers the world over. Tin constructed the app together with her accomplice Hans Raffauf as a result of she needed to assist girls bear in mind their interval begin and finish date and signs or any hormonal adjustments noticed throughout the time. Although the app was based earlier than she had any youngsters, she used its options to assist conceive her second son. In 2016, Clue raised US$20 million in Sequence B funding.

(Hero and featured picture by Christina @ wocintechchat.com on Unsplash)



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