Home ONLINE SHOPPING FOR WOMEN The place To Store For Diamond Jewellery On-line

The place To Store For Diamond Jewellery On-line

Purchasing for diamonds on-line could be intimidating. Not solely are you looking for a chunk you (or your recipient) will discover lovely and put on for years to return, however you need to be completely assured that what you’re shopping for is genuine and can arrive safely. Positive jewellery is not any small buy and also you need to really feel safe shopping for one thing of such excessive worth and private significance.

Fortunately, many effective jewellery retailers have made purchasing for diamond jewellery on-line a protected and streamlined course of. These websites provide detailed info on the place their gems and different supplies come from, complete valuation experiences, and purchasing consultations by telephone or video if you’d like human assist.

Whereas it skips just a few of the most important names you already find out about, the checklist beneath covers 21 of the most effective locations to purchase diamond jewellery on-line. It touches on nearly each class we may consider, from lab-grown diamond specialists to artisans working with responsibly sourced gems, basic jewellery homes to boutique designers, large splurges to dainty, on a regular basis gems. Preserve studying to study why we like—and belief—these retailers for high quality, genuine diamond jewellery on-line.

All services featured are independently chosen by Forbes Procuring contributors and editors. Once you make a purchase order via hyperlinks on this web page, we could earn a fee.

The Greatest Reasonably priced Diamond Jewellery On-line

The Greatest Splurgy Diamond Jewellery On-line

The Greatest Manufacturers for Lab Grown Diamonds

The Greatest Conventional Diamond Jewellery On-line

The Greatest Retailers for Impartial Designers

The Greatest Legacy Manufacturers for Diamond Jewellery

The Greatest Retailers for Classic Diamonds On-line

The Greatest Reasonably priced Diamond Jewellery On-line

Like just about each different product, effective jewellery has gotten the millennial-ized “direct to client” remedy. With a fine-tuned provide chain and a direct line to clients by way of social media, these firms are in a position to skip the normal retail markup, which means high quality jewellery for a fraction of the value.


This fashionable direct-to-consumer model is understood, partially, for its majority feminine buyer base. Up to now, ladies’s effective jewellery has largely been bought by males as items, however with on-trend kinds and inexpensive pricing, Mejuri makes the case for “on a regular basis” effective jewellery and self-gifting. Costs begin round $75 for a single stud earring and high off round $2,000 for an engagement ring.

Stone and Strand

Stone and Strand presents classics like diamond eternity bands and stud earrings, however what units this direct-to-consumer model aside are its extra whimsical designs, like a diamond-studded wishbone necklace or knotted ring. Like Mejuri (above), Stone and Strand caters to a feminine viewers purchasing for their very own on a regular basis effective jewellery, which it makes extra inexpensive by skipping the retail markup. Costs vary from $65 for a “teeny” diamond stud to $4,100 for a 4 carat diamond necklace.

The Final Line

This LA-based model has all of the colourful gems and assertion silhouettes for many who discover the minimalist kinds that dominate most “cool” jewellery manufacturers a bit bland. After 20 years of designing jewellery for celeb traces and luxurious homes, designer Shelley Sanders wished to create a set the place she may make effective jewellery enjoyable, and based TLL along with her husband. Costs begin round $200 for diamond huggie earrings.

The Greatest Splurgy Diamond Jewellery On-line

When cash is not any object and diamonds are the topic, issues are sure to develop into very, very sparkly. For this part, we regarded to designers and retailers who take effective jewellery up a notch, not simply with carat depend but additionally with craft.


Designer Baylee Ann Zwart labored in trend magazines earlier than uprooting to Guatemala to work for a fair-trade non-profit with native artisans, the place she started to check jewellery steel working. Now based mostly in Los Angeles, she designs Āzlee, a line of effective jewellery made in LA with an emphasis on supporting native financial improvement and holding the model’s carbon footprint low. Impressed by French Artwork Deco in addition to historic civilizations, you’ll discover items like geometric earrings with uncommon reduce diamonds alongside Grecian-inspired coin motifs—and it really works. Most items are priced between $3,000 and $6,000, with some objects nearer to $10,000.

Bergdorf Goodman

If you wish to browse a number of manufacturers within the protected house of a division retailer (or, on this case, its internet store), Bergdorf Goodman is your finest wager. The choice of diamond jewellery contains sensible items from designers like Ippolita and Irene Neuwirth. That is effective jewellery for individuals who have already got the diamond studs and pendant necklaces—suppose $40,000 lockets and bangles of baguette diamonds.


Farfetch enables you to browse the most effective of excessive finish boutique retail from around the globe in a single, centralized place. Its choice of diamond jewellery presents a ton of “wow” items from effective jewellery institution manufacturers like Cartier, trend homes like Gucci, and tons of smaller labels, too. Right here you’ll discover statement-makers like chandelier earrings for a half million {dollars} and pave canine tags.

The Greatest Manufacturers for Lab Grown Diamonds

Lab grown diamonds are an excellent possibility for buyers in search of a substitute for mined diamonds or for these seeking to get slightly extra bang for his or her buck. (To not be confused with “diamond simulates,” like cubic zirconia, which look much like diamonds however are usually not true carbon crystals.) Additionally known as artifical, engineered, or cultured diamonds, these stones are grown from tiny carbon seeds of pre-existing diamonds in a lab surroundings that replicates the situations below which diamonds naturally develop. Pure diamonds and lab grown diamonds are fabricated from the identical materials and share the identical chemical, bodily, and optical properties.


Ritani was based by a household jewelers in 1999 and all of its items are made to order in New York by professional artisans. Like Sensible Earth (above), additionally presents each pure and lab grown diamond jewellery with ethically-sourced stones and metals. Its lab diamond jewellery choice ranges from pendant necklaces priced slightly below $800 to tennis bracelets slightly below $3,000.


Vrai solely makes use of lab grown diamonds from its personal foundry, which means there’s really no intermediary between the stone’s supply and its setting. The diamonds are grown sustainably in America with a wholly hydropowered manufacturing course of, which means no carbon emissions. Along with classics like studs and tennis bracelets, Vrai presents a variety of up to date kinds like signet rings and assertion earrings. Costs vary from below $100 for single stud earrings to only below $10,000 for an eight carat tennis bracelet.

Sensible Earth

Sensible Earth presents each pure diamonds and lab grown diamonds, with an emphasis on accountable sourcing from gems to treasured metals to packaging. The choice of ready-to-ship kinds is big and covers all of the fundamentals: stud earrings, pendant necklaces, tennis bracelets, and so forth. Costs begin round $300 for a pair of 1/Four carat studs and tops out round $40okay for a 27 carat tennis bracelet. You can too create your individual lab diamond earrings or a lab diamond ring on the location.

The Greatest Retailers For Conventional Diamond Jewellery

For conventional diamond jewellery items like stud earrings, pendant necklaces, or tennis bracelets, the net is your oyster. After looking dozens of effective jewellery outlets on-line, we selected the next for his or her breadth of choice, vary of worth factors, and dependable retailer repute.

Blue Nile

Blue Nile was one of many first effective jewellery retailers to embrace the net as a viable promoting platform means again in 1999. Its choice of ready-to-ship diamond jewellery contains conventional earrings, necklaces, bracelets, and rings in addition to some extra “fashionable classics” like rose gold diamond bar studs. Costs begin round $200 for stud earrings and climb into the six determine vary for sure engagement rings.


Forevermark presents the classics via a lens that’s slightly extra modern than its opponents, whereas nonetheless remaining timeless. Its vary of diamond jewellery contains pavé diamond wedding ceremony bands and sparkly drop earrings in addition to fashionable classics like stackable rings and huggie earrings. Costs begin round $500 for a marriage band and rise from there, with objects from its distinctive diamond assortment listed as “worth upon request.”


Consider it or not, Macy’s has an enormous choice of diamond jewellery (together with a pleasant choice of Forevermark items). When you received’t discover probably the most fashionable designs right here, it’s a stable alternative for easy kinds like diamond hoop earrings or solitaire pendant necklaces. Costs begin round $100 for pendant necklaces and climb to round $50okay for engagement rings.

The Greatest Retailers for Impartial Designers

Once you’re in search of one thing past the fundamental stud earring or pendant necklace, flip to unbiased designers. There are such a lot of proficient, creative folks and small workshops making fascinating, authentic jewellery. Deal with your self by at the least taking a look.

Damaged English

This effective jewellery boutique, with shops in New York Metropolis and Los Angeles, shares dozens of proficient jewellery designers together with Anita Ko, Jennifer Meyer, and Sophie Billie Brahe. With regards to the choice of diamond jewellery, costs begin round $100 for a single diamond stud and climb into the six determine vary for items like this 55 carat diamond cuff.


Catbird started as slightly storefront in Brooklyn that turned fashionable regionally for its ultra-dainty jewellery with names just like the threadbare ring and candy nothing choker. Along with its personal Catbird Jewellery, the boutique shares unbiased jewellery traces like Blanca Monrós Gómez, Jennie Kwon, and Wwake. For diamond jewellery, costs vary from round $100 for a single stud to round $10,000 for engagement rings.


Not removed from the unique Catbird storefront in Williamsburg, Brooklyn is Mociun. Designer Caitlin Mociun designs effective jewellery that’s distinctive however elegant like a diamond-studded squiggle ring, in addition to treasures with a humorousness, like its Positive Meals assortment. For diamond jewellery, costs begin round $200 for a single stud and climb towards the six determine mark for sure diamond rings.

The Greatest Legacy Diamond Jewellery On-line

There are some names in effective jewellery which have stood for generations, and are prone to proceed on for generations to return. This class of legacy jewelers make nice items for many who get simply excited concerning the field as what’s in it.


Since opening its doorways in 1847, French effective jeweler Cartier has repeatedly launched kinds which have been solidified by time as classics. Amongst them are the Love bracelet, the Panthère motif, and the Tank watch. With regards to diamond jewellery, choices begin round $700 and high off within the $20okay enviornment.

Tiffany & Co.

Between its patented Tiffany blue packaging and the cinema basic Breakfast At Tiffany’s, Tiffany & Co. is among the many most iconic of American legacy manufacturers. Initially a single store in NYC opened in 1837, the corporate has ballooned in retailer depend and choices. Immediately’s diamond jewellery choices begin round $300 for Tiffany Charms and soar into the six figures for items like this 70 carat bib necklace.

Van Cleef & Arpels

This French jewellery home dates again to 1896 and is understood for its motifs that remember the pure world, like flowers, butterflies, and snowflakes. Kinds are filled with colour and whimsy with intricate craftsmanship that always employs a number of sorts of gems. Because of this, items are lovely and pricy, beginning round $3,000 for a pair of ‘mini’ earrings and skyrocketing from there.

The Greatest Classic Diamond Jewellery On-line

Classic jewellery could be extra distinctive, sustainable, and inexpensive than shopping for new. However since you aren’t coping with the unique producer or retailer, it’s vital to decide on sources which have a reliable vetting course of and are knowledgable to reply any questions you could have about shopping for classic diamond jewellery on-line.


For authenticated vintage on-line, there’s no match for 1stDibs. The corporate works with a trusted community of high classic and modern sellers the world over to supply items you actually received’t see wherever else, like a 1920s Cartier engagement ring or a Victorian period bracelet. The choice is big and the value vary is broad—on the low finish are diamond studs for $100 and on the excessive finish are $4.5 million engagement rings so blinding you might want to show down your pc brightness. All the things is completely vetted and all purchases embrace purchaser safety for a purchasing expertise that’s extra Web-a-Porter than eBay.

Kindred Black

Kindred Black is environmentally-minded with luxurious eye. Whereas a few of its inventory is sourced from modern makers with the same ethos, a lot of the wares are classic, together with the huge jewellery choice. Sudden assertion items are the spotlight right here, like sculptural rings and collar necklaces. For classic diamond jewellery, costs begin within the mid-hundreds and rise from there, with costs averaging within the low 1000’s. Anticipate your treasure to reach in low-waste, recyclable packaging freed from plastic supplies—Mom Earth is the last word heirloom in spite of everything.


Just like 1stDibs (above), TheRealReal is a market authenticated by specialists. Each merchandise is topic to rigorous analysis by a staff that features model authenticators, gemologists, and effective jewellery specialists, so there’s no doubting that vintage tiara or classic Chanel ring is certainly actual (actual). Costs for classic diamond jewellery vary from just a few thousand for a Cartier ‘Love’ ring up into the tens of 1000’s for archival Bvlgari and Tiffany.


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