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• This topic has 15 replies, 12 voices, and was last updated 3 weeks ago by FunkyDunc.

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• Most Desirable Brand of 2024: Atherton Bikes
• 2 BadlyWiredDogFull Member

  The Athertons – British mountain biking royalty – yet managing to deliver great bikes for every day riders.

  Do they really though? I mean I think the carbon ones in particularly look amazing and I’d love to ride one, but as an owner, I think I’d suffer from brand-induced imposter syndrome. I suspect the bike would be laughing at me behind my back and ridiculing my ‘average mountain biker’ riding.

  Don’t get me wrong, they look like brilliant bikes and I think I voted for them as ‘most desirable brand’, but I’m not entirely convinced they’re catering for ‘every-day riders’ as I know them.

  When was the last time anyone saw an actual Atherton bike in the wild, ie: outside of a bike park? Genuinely curious, I don’t think I’ve ever seen one in the Peak.

  Posted 3 weeks ago tomhowardFull Member

  They’ve probably made a tiny proportion of what the major brands put out (still only in the hundreds worldwide I think?), for every reason under the sun, just because you haven’t seen them out where you ride, doesn’t mean they aren’t great bikes…

  I think a few people on here have them now?

  Posted 3 weeks ago BadlyWiredDogFull Member

  They’ve probably made a tiny proportion of what the major brands put out (still only in the hundreds worldwide I think?), for every reason under the sun, just because you haven’t seen them out where you ride, doesn’t mean they aren’t great bikes…

  If you read my post, I said I’m sure they are brilliant bikes and very desirable. I was just wondering if there are many of them about, which is quite different from suggesting that they’re not ‘great bikes’ because I haven’t seen one on my local trails.

  I guess I was also wondering whether they’re mostly bike park bikes, or at least bought as such.

  Posted 3 weeks ago datsunmanFull Member

  I ride mine approx 85% woods/trails, 15% park. I know a couple of other owners too and they’re the same. I’ve seen four in the UK, so they are out there, but bearing in mind the latest frame number I saw was in the 600’s (mine is just over a year old now and is 300 and something) they’re not going to pop up that often.

  Edit to say: four in the UK when *not* at Dyfi!

  Posted 3 weeks ago dreednyaFull Member

  I live not that far away from them and though having ridden Ibis for the past 15 years (currently on a Ripley v3 LS), I would jump to a A130 to see what the DW6 was like.  Someone I know has a A150 and apparently it climbs like a goat and descends like nothing else.  Need to win the lottery first though!

  Posted 3 weeks ago dirkpitt74Full Member

  Friend of a friend has an A150 – he very rarely rides bike parks.

  I like the look of the frames, if/when I need to replace my carbon Mega frame I might look at the S170.

  Posted 3 weeks ago tomhowardFull Member

  was just wondering if there are many of them about,

  No, as they haven made many, compared to most. There’s a waiting list though, I think.

  Posted 3 weeks ago 2 scotroutesFull Member

  great bikes for every day riders

  LOLOLOLOLOL

  Starting at £4,800.

  Posted 3 weeks ago 1 chakapingFull Member

  TBF to the author, I suspect he means keen riders of mediocre ability – not your mate at work who pops to a trail centre a few times a year.

  The copy is a bit overheated though, and I may be wrong. Bike journos can be a bit prone to assuming everyone else earns loads more than them.

  Posted 3 weeks ago 1 scotroutesFull Member

  Yeah. I’m not challenging the idea that Atherton bikes are “desirable”. So are Ferraris but they’re not for your every day driver.

  TBH it would be nice to see more folk (especially in the media) calling out the cost of bikes.

  Posted 3 weeks ago 2 solariderFree Member

  I have one (an A130), and everything about the bike, the manufacturing, the service and the ride quality are brilliant. And they are family owned and doing it all in the UK. That to me ticks all of the boxes of desirability. Price isn’t so much a factor of desirability. The award isn’t ‘Affordable’ or ‘Budget’, it is ‘Desirable’. I am not saying that price isn’t a factor in making a purchase, but I don’t think it is relevant to desirability. There are lots of things in life that I can’t afford or don’t even have a value but I still rate as desirable.

  And if price does come into it, at least talk about value for money. Considering some of the competition are producing huge quantities of bikes in 3 or 4 sizes in Asia, I consider a bespoke UK made product for less money to be pretty good value for money.

  Congratulations to all involved at Atherton. Let’s just leave it at that.

  Posted 3 weeks ago prettygreenparrotFull Member

  The lugs for my A150 were printed a couple of weeks ago. Number 700. Not that many around to be seen compared with large companies.

  edit – expect to see this one in the Peak a fair amount. More wild trail wrangling than Enduro Gnar – perhaps the incarnation of ‘all the gear, no idea’…sort of.

  I agree with @solarider on the vfm point: other bikes I was looking at to replace my ~2015 Canyon were in the same price range. It’s still a lot of money but made in Wales, almost spot on compared with the custom size (2mm longer reach on my anticipated size 9), and after test riding a size 12 I figured I’d found my next bike.

  The folks at Atherton Bikes including Horatio and Dan have been a delight to deal with. Great to see them getting the award  again

  Posted 3 weeks ago 1 BadlyWiredDogFull Member

  I shall keep a voyeuristic eye open on my local rides