The pink wave rolls on with the Giro out on the roads… To mark the kickoff of the Grand Tours — Vuelta Femenina and Giro d’Italia — POC has unveiled a limited edition drop of EF Pro Cycling gear for 2025. The limited edition line is dripping with that signature Team EF Pro Cycling style, and lots of pink…

Even though the guys will be switching out to mostly white to not confuse themselves with the Giro leader’s jersey.

(Photo Jered Gruber & Ashley Gruber of Gruber Images/POC)

The limited edition kit includes a team-only version of POC’s freshly released Cytal helmet (read Cory’s thoughts here – it’s safer than the carbon version!) and the all-new Elicit Toric sunglasses. The matching helmet and glasses arrive decked out in a distinctive EF pink, ready to turn heads from Albania to the Dolomites and back to Rome.

EF-style POC Cytal Helmet  (Photo Gruber Images/POC)

The Cytal hit the scene weeks ago and grabbed top honors in independent safety testing.

It is POC’s latest top-tier lid (although still cheaper and safer than last year’s carbon-reinforced version), and now in EF trim, it gets a proper injection of pro peloton style, without sacrificing an ounce of performance. It is lightweight, super ventilated, and engineered to meet the demands of the world’s top racers and obsessive fans.

Price: $350

EF Elicit Toric: Less Weight, More Lens (All other images/POC)

The Elicit Toric is the next evolution of POC’s featherweight Elicit eyewear. It boasts everything the riders loved, now with a sculpted toric lens that wraps better, grips tighter, and cuts glare with razor precision.

The Elicit Toric is made for the speed and chaos of road racing. But no one’s stopping you from flexing them at your local crit or coffee queue. Come on, the shiny style here is hard to deny!

Price: $300

POC x EF: Built for Performance, Worn for the Culture (Photo Gruber Images/POC)

“Over the years, we’ve seen how much the fans of the EF Pro Cycling Women’s and Men’s teams have helped the riders, on good and bad days,” said Lina Elfstrand, CMO at POC. “We’re thrilled to be able to release this season’s team collection — it’s trusted support for trusted supporters.”

EF boss Jonathan Vaughters added, “You don’t have to follow the same path others have laid out. With EF, we’re creating our own—and that includes our fans. They’re unique, loud, and pink. This collaboration with POC is about sharing what’s special.”

Limited Edition, Unlimited Hype

Whether you’re looking to channel your inner adventurous Lachlan Morton or just want gear as loud as your riding to be seen, the EF Pro Cycling Editions of the Cytal and Elicit Toric are available now — but only for a limited time.

POC.com