Each summer time tells a brand new story of solar, sea and sand. The brand new JOOP! 2022 Spring/Summer time assortment is correct there with you, wherever you go. The summery appears to be like match each event: from (house) workplace to after work or “out of workplace“, to necessary private moments and main occasions. We get collectively outdoor, at a café, bar, on the seaside or at out of doors weddings – all the time wanting trendy and slightly attractive.
The optimistic angle and easy-going spirit of the model creates an optimistic really feel. As a
inventive design ingredient, the JOOP! brand might be discovered all through the whole assortment – typically delicate, typically hanging – making clear style statements for the summer time.
With the hashtag #joopsummerstories, JOOP! presents not solely the fashionable number of the model but in addition invitations buddies of the model to file their very own private summer time story in phrases and pictures. For an unforgettable summer time – with JOOP! at your aspect. The brand new JOOP! 2022 Spring/Summer time assortment exudes an optimistic temper. The hotter months are approaching with a brand new sense of freedom, spontaneity and openness. The model’s optimistic spirit and easy-going angle are each pioneering and trend-setting.
JOOP! showcases males’s style that opens up new views and makes a inventive assertion. In an informal, easy and but subtle means, the brand new JOOP! appears to be like categorical a optimistic, forward-looking lifestyle. We dwell within the right here and now, however maintain a detailed eye on the long run.
Due to the good twist on the JOOP! brand, the main focus is on angle and belonging, with out coming throughout as superficial. The gathering reveals its pedigree in its consideration to element and within the excessive, more and more sustainable, high quality of workmanship.
By mixing ready-to-wear and sportswear, tailoring and outerwear, the JOOP! vary is each pioneering and fashion-forward. A sporty fashion is interpreted with class and permeates all product teams within the assortment.
The attribute JOOP! design supplies a way of orientation, but in addition flexibility and freedom because of mix-and-match objects. New requirements are set by way of elaborate particulars and craftsmanship. Mushy materials and informal materials mixtures improve consolation.
JOOP! can also be present process a elementary shift by way of sustainability, with sustainably produced BCI cotton getting used for our cotton objects from spring/summer time 2022. For the padding in our outerwear vary, animal down is being changed by recycled, temperature-regulating high-tech down. We’re additionally putting a higher deal with animal welfare through the use of solely mulesing-free merino wool. Utilizing its personal specifically developed grasp tags, JOOP! informs the patron and raises consciousness of the subject of sustainability.
JOOP! is opening the primary supply date with a summer time marketing campaign: Mild beige and off-white, wealthy olive and smooth brown are used as calming fundamental colors, damaged up by thrilling flashes of intense lemon yellow. Blue shades from smooth blue to navy decide the summer time palette within the following supply interval. Mixed with masculine fuchsia – this season’s hottest shade – the result’s a optimistic, energising feeling.
The third supply date turns to chill and clear for the warmer months of the 12 months: Basic black, white and gray mix for a vibrant, fashionable impact when teamed with vibrant, virtually neon orange.
Able to put on
In its fits assortment, JOOP! opts for informal, trendy mix-and-match appears to be like. Purposeful parts, snug jersey kinds and high-tech allure stylishly bridge the hole between the workplace and dealing from house. The highlights are sporty kinds, jogging pants and membership blazer mixtures, cotton fits and wool/elastane/jersey mixtures.
A small however excellent modular vary fulfils each requirement by way of fashionable tailoring: an ideal minimize in slim match and additional slim match, consolation, efficiency and distinctive consideration to element are unmistakably JOOP!
Within the sports activities jackets vary, versatility and luxury and the important thing areas of focus. Informal, easy-going, unlined, extremely light-weight and due to this fact simple to put on, the sports activities jacket might be worn on any event. The highlights embody two-in-one kinds with removable hoods or quilted inlays, in addition to a nylon quilted sports activities jacket with a removable jersey hood. Jersey, wool blends, cotton blends with elastane and frisé materials unite performance and luxury. Shirt jackets and waistcoats are the most well liked developments for break up swimsuit kinds.
Within the trousers assortment, sporty jogging pants, simple chinos and cargo pants in snug supplies and with an elasticated waistband are the most well liked developments. Shorter leg lengths and waistband darts are in excessive demand. Varied kinds of sports activities jackets might be mixed throughout the modern break up swimsuit fashion. New gentle, versatile nylon materials grow to be summery all-rounders together with the easy-going sports activities jacket and are perfect for your journey wardrobe.
Outerwear/ leather-based jackets
By way of coats, trench coats with useful particulars are present process a contemporary revival. The spotlight is a single-breasted oversize trench that unites a summery gentle really feel with a snug really feel. Excessive-tech parkas with a perforated JOOP! brand, informal particulars and fashionable inside play on coolness. Extremely light-weight stretch nylon and a removable hood emphasise its high-tech credentials.
The brand new jacket assortment is fashionable, modern and various. A cloth combine comprising a spread of textures and surfaces supplies an informal enhance. Biker jackets characteristic quilting and lightweight padding, faculty jackets are available high-tech woven mesh or as a hybrid materials combine and there are extremely light-weight quilted bomber jackets. As well as, they’re joined by a summery lengthy jacket with a stand-up collar.
By way of their stage of element and high-quality interiors, leather-based jackets are approaching the identical calibre as outerwear. Along with basic biker jackets, fashionable shirt jackets and uneven premium biker jackets with denim parts all obtain the coolness issue.
Informal, modern and dynamic shirts are more and more taking the place of the basic enterprise shirt and impressing the wearer with their efficiency and luxury. Trendy eye-catchers embody the overshirt with hanging JOOP! print and the shirt jacket with buttons or zip. Mushy cotton, cotton stretch and high-performance fibres are showcased in block colors, patterns and with progressive (maxi) florals and logos.
Branding involves the forefront within the Knitwear vary, with brand jacquards speaking an informal model affinity. A style must-have is the tracksuit with inset aspect stripes, whose zip prime is mixed with knitted shorts with brand lettering. A variety of polo necks and T-shirts imply you’re all set for summer time. Linen blends and lightweight bouclé kinds present distinctive consolation. A hanging summer-themed print with a leaf design is discovered all through the whole assortment and significantly within the knitwear assortment as a jacquard.
Jersey is the important thing product group speaking style, fashion and freshness and is thus the primary driver behind the summer time season. This consists of the typically delicate and typically daring play on the brand and branding that displays our identification. Typically it seems as a brand stripe that runs via numerous product varieties, or printed or embroidered on sweatshirts or hoodies, or as a cornflower all-over print in a stylish materials combine and in distinction with jersey materials.
Within the fashionable classics assortment, there are striped linen shirts, T-shirts and polo shirts with new striped cuffs for an off-the-cuff class. JOOP! Premium T-shirts dwell as much as their identify within the best Peruvian pima cotton. Mushy scuba materials, cosy interlock and mercerised cotton overdyes reveal the colors of the season.
Learn extra about JOOP! on the brandpage: fashionunited.com/corporations/joop
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