In her decade spent working within the company world in each America and Germany—throughout industries as various as banking, provide chains, and tech—
skilled the identical drawback, wherever she was: looking for applicable and trendy workwear.
“It felt as if the working lady had by no means been [considered],” she says. The end result was “a time-consuming pursuit of blah choices.”
The catalyst to stop her job and transfer into vogue, nonetheless, got here in 2014, when Christeson got here throughout a research displaying that ladies within the office are judged on look, with a tangible influence on their backside line. Diving in deeper along with her personal 54-question survey answered by 400 girls, she found a spot: Whereas look helps create the proper recipe for fulfillment, working girls rated their buying experiences at simply 3.9 factors out of 10.
“The workwear class is a US$34.9 billion business. But nobody was actually pondering of the time-constrained, working lady or rethinking the class,” Christeson says.
Two years later, she launched New York-based girls’s workwear model Argent, named after her nice grandfather’s 1900s lumber firm. The mission was “to stage the taking part in area so girls can sit on the desk and break the glass ceiling. Our aim is to visually encourage girls to be daring, unapologetic, and bold with a product to match.”
Argent achieves this by providing well designed fits and separates which don’t sacrifice vogue. Performance is vital: For instance, inside media pockets in Argent’s blazers enable girls to discreetly retailer pens, telephones, or playing cards; Argent’s modern cuff design stays in place when pushed up; and a particular again tuck of their jumpsuits present easy accessibility to toilet breaks.
These touches, matched with considerate tailoring, have labored. Argent has thus far dressed the likes of actress
former presidential candidate
and different outstanding girls.
Manufacturing for Argent clothes is completed regionally in New York’s Garment District, in Manhattan. Pantsuits vary from the lighter-weight powder blue cropped fitted shrunken blazer with pin-tucked tailor-made trousers in Italian cotton twill to the looser-fitting, extra androgynous boxy blazer matched with wide-leg trousers constructed from mid-weight Italian wool twill. The latter is available in ivory, black, or a deep crimson “wine” coloration.
Argent additionally sells vests, collared shirts, tees, jumpsuits, and outerwear, together with its stylish color-blocked camel/beige cocoon coat in an Italian cashmere mix.
The colour-blocked camel/beige cocoon coat is US$698. The powder blue shrunken blazer is US$382; the pin-tucked tailor-made trousers are US$258. The boxy blazer is US$338 and the matching wide-leg trousers are US$268. Drop shoulder tees begin from US$68 and collared shirts from US$168.
Argent additionally affords a Starter Package service to assist their shoppers choose and select precisely the proper look. First, shoppers are matched with a curated choice of garments following an in depth questionnaire, which covers their measurements, pores and skin tone, physique form, favourite colours, and goal of the garments (interviews, journey, on a regular basis work, et cetera). Then the garments are despatched to strive on at house. Shoppers can then pay for what they determine to maintain or return what they don’t need.
Argent’s flagship retailer is positioned in SoHo in New York, above the Argent places of work, whereas their garments are additionally obtainable to buy on-line, with a 30-day return coverage.
WHAT’S THE GOOD?
On Oct. 7, Argent launched its Election Assortment alongside Supermajority, an activist community that encourages girls throughout America to vote.
“Argent and Supermajority share the identical mission of advancing feminine ambition and constructing a women-led future,” Christeson says. “Each of our organizations have the chance to faucet into one another’s respective assets, actually driving house the mission to make sure that girls’s voices are celebrated and that these voices are heard on the poll field so we will form the way forward for our nation.”
With this in thoughts, Argent has designed a limited-edition Argent X Supermajority Election Assortment, with 10% of gross sales going towards Supermajority’s efforts. Out there at argentwork.com till Election Day, the hero piece is the Supermajority sizzling pink blazer (US$250) and trousers (US$150) made in New York from 98% virgin wool. A playful Supermajority tee (US$25), emblazoned with the phrases “Superwoman, Superhero, Famous person, Superpower, Supermajority” and a two-piece US$15 pin pack are additionally obtainable.
“We noticed this as a manner for us to make use of our assets to assist amplify the good work that [Supermajority is] doing throughout essentially the most consequential election of our lifetimes,” Christeson says. “The go well with actually showcases model pillars of boldness, energy, and playfulness in a celebration of ladies. Because the launch, it has turn out to be a visible show of feminism and solidarity.”
Bought with the slogan “Ambition Fits You,” the marketing campaign has thus far been supported by
, amongst others. The go well with offered out throughout the first day and is now obtainable to backorder.
“We’re seeing girls of all ages, races, and sizes come collectively to show their energy and rejoice their ambition,” Christeson says. “Ladies are celebrating each other—tagging family and friends in social media posts who they need to uplift with this go well with. Most powerfully, we’re seeing a rise in sign-ups to volunteering with Supermajority—girls know that we have to each rejoice our energy, and ensure all girls have the data they should vote safely this election.”
Christeson insists that Argent will keep nimble, and, critically, will “proceed to evolve with the skilled lady. We’ll proceed to ship an assortment that emboldens girls to be their finest and most assured skilled selves, and we’ll uncover extra alternatives to assist these girls—by way of group, programming, and partnerships.”
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