Home ONLINE SHOPPING FOR WOMEN Chico's FAS Accelerates its Digital Transformation

Chico’s FAS Accelerates its Digital Transformation

FORT MYERS, Fla., Oct. 28, 2020 /PRNewswire/ — Chico’s FAS, Inc. (NYSE: CHS), a number one omnichannel specialty retailer for girls that was lately named ‘Finest On-line Firm’ by Newsweek, is accelerating its digital transformation and enhancing its place as a customer-first firm. The corporate is innovating the shopper expertise to drive higher digital gross sales throughout its Chico’s, White Home Black Market and Soma manufacturers.

In October, the corporate invested in new strategic relationships with main expertise corporations, together with Salesforce, Afterpay and Contentstack to modernize and personalize the digital expertise for its clients. Within the coming months, these collaborations are anticipated to leverage buyer relationships to maximise advertising campaigns; gasoline buyer acquisition; and set up a single 360-degree view of buyer knowledge to create related communication and a personalised buyer expertise.

“Clients’ behaviors are altering, and now we have developed a customer-first mannequin the place the shopper is the channel. As we innovate how we seamlessly interact with and serve her, we’ll proceed to endure steady optimization of the digital expertise throughout all of our manufacturers to forge deeper relationships, speed up progress, drive higher worthwhile gross sales and acquire market share,” mentioned Molly Langenstein, Chief Govt Officer and President, Chico’s FAS.

One Digital Platform to Create a Seamless Buyer Expertise

Chico’s FAS is collaborating with Salesforce, a number one buyer relationship administration (CRM) supplier, to modernize its advertising platform and ship personalised buyer engagement at scale. As a customer-first and customer-obsessed group, Chico’s FAS is unlocking its capability to ship lifecycle advertising utilizing predictive intelligence to optimize messaging to every buyer throughout all channels. Chico’s FAS is growing a single platform with a unified view of its clients by means of strong buyer knowledge that has been collected for greater than three many years. This consists of leveraging Chico’s FAS loyalty program, which has among the highest participation charges in retail.

Purchase Now, Pay Later

This vacation season, clients may have a brand new method to store the corporate’s on-line boutiques, take pleasure in her purchases now and pay for them later with interest-free installments. Starting Oct. 28, clients may have the choice to make use of Afterpay to buy the most recent fashions from all three manufacturers. Chico’s FAS dedication to hurry and innovation resulted the implementation of this new customer support providing in simply eight weeks.

Evolving the Personalised Purchasing Expertise

For greater than three many years, tens of millions of loyal clients have shopped Chico’s FAS manufacturers for the one-on-one relationships they’ve established with stylists and the personalised expertise they persistently obtain throughout every interplay. By means of Chico’s FAS partnership with Contentstack, the corporate is additional constructing upon its basis for delivering personalised content material to clients primarily based upon private choice, area and climate.

“As we improve our place as a customer-first firm, organizational agility and speed-to-market are prime priorities. Our groups have come collectively to speed up vital areas of our digital transformation in months as a substitute of years,” mentioned Laura Loughran, Senior Vice President of Expertise, Chico’s FAS. “Because the buyer continues to evolve her procuring habits, we’ll increase our digital companies to seamlessly personalize her procuring journey at every of our manufacturers to maximise Buyer Lifetime Worth. This shall be vital to assembly the wants of each our loyal clients at this time and the rising variety of new clients that be part of our group.”

Chico’s FAS is a Florida-based vogue firm based in 1983 on Sanibel Island, Fla. The Firm reinvented the style retail expertise by creating vogue communities anchored by service, which put the shopper on the heart of every thing we do. As one of many main vogue retailers in North America, Chico’s FAS is an organization of three distinctive manufacturers – Chico’s®, White Home Black Market® and Soma® – every thriving in their very own white area, based by ladies, led by ladies, offering options that tens of millions of ladies say give them confidence and pleasure.

Our Firm has a ardour for vogue, and every day, we offer clothes, footwear and equipment, intimate attire and professional styling in our brick-and-mortar boutiques, digital on-line boutiques and thru Type Join, the Firm’s proprietary digital styling device that allows clients to conveniently store wherever, each time and nevertheless they like.

As of August 1, 2020, the Firm operated 1,313 shops within the U.S. and bought merchandise by means of 69 worldwide franchise areas in Mexico and a couple of home franchise airport areas. The Firm’s merchandise can be out there at www.chicos.com, www.chicosofftherack.com, www.whbm.com, www.soma.com and www.mytelltale.com in addition to by means of third-party channels.

To be taught extra about Chico’s FAS, go to www.chicosfas.com. The data on our company web site will not be, and shall not be deemed to be, part of this press launch or integrated into our federal securities legislation filings.


This launch accommodates forward-looking statements, which, together with with out limitation, quotes from Ms. Langenstein and Ms. Loughran, relate to expectations and projections concerning the Firm’s future efficiency and will embody the phrases “anticipate,” “consider,” “may,” “estimate,” “count on,” “intend,” “could,” “plan,” “outlook,” “venture,” “ought to,” “technique,” “potential”, “assured” and related phrases. These forward-looking statements are primarily based largely on data at the moment out there to our administration and on our present expectations, assumptions, plans, estimates, judgments and projections about our enterprise and our business, and are topic to dangers and uncertainties that might trigger precise outcomes to vary materially from historic outcomes or these expressed or implied by such forward-looking statements. Though we consider our expectations are primarily based on cheap estimates and assumptions, there isn’t any assurance that our expectations will, actually, happen or that our estimates or assumptions shall be appropriate, and we warning buyers and all others to not place undue reliance on such forward-looking statements. Components that might trigger precise outcomes to vary embody, however usually are not restricted to: the results of the COVID-19 pandemic and uncertainties about its depth and period, together with any resurgence, in addition to the impacts to financial situations and client conduct, together with, amongst others: any short-term retailer closures on account of authorities mandates, the extent, availability and effectiveness of any COVID-19 stimulus packages or mortgage applications, and developments in client conduct and spending throughout and after the pandemic; our capability to efficiently implement any alternate options that we pursue together with our capability to realize the fee financial savings and extra liquidity; authorities actions and insurance policies; will increase in unemployment charges and taxes; native, regional, nationwide and worldwide financial situations; adjustments within the common financial and enterprise setting; adjustments within the common or specialty retail or attire industries, together with the extent of the market demand and general stage of spending for girls’s personal branded clothes and associated equipment; the effectiveness of our model methods, consciousness and advertising applications; the power to efficiently execute and obtain the anticipated outcomes of our enterprise methods and specific strategic initiatives (together with, however not restricted to, driving stronger gross sales by means of improved product and advertising; optimizing the shopper journey by simplifying, digitizing and lengthening the Firm’s distinctive and personalised service; and providing new methods to buy the corporate’s on-line boutiques), gross sales initiatives and multi-channel methods; buyer site visitors; our capability to appropriately handle our stock and allocation processes; our capability to leverage stock administration and focused promotions; the profitable recruitment of management and the profitable transition of members of our senior administration workforce; adjustments within the political setting that create client uncertainty; the chance that our investments in merchandise or advertising initiatives could not ship the outcomes we anticipate; important adjustments to product import and distribution prices (equivalent to sudden consolidation within the freight provider business, and the power to stay aggressive with buyer transport phrases and prices pertaining to product deliveries and returns); new or elevated taxes or tariffs that might influence, amongst different issues, our sourcing from international suppliers; and important shifts in client conduct. Different threat components are detailed occasionally within the Firm’s Quarterly Reviews on Type 10-Q, Annual Report on Type 10-Ok and different studies filed with the Securities and Change Fee. These components ought to be thought of in evaluating ahead–wanting statements contained herein. The Firm doesn’t undertake to publicly replace or revise its forward-looking statements even when expertise or future adjustments make it clear that projected outcomes expressed or implied in such statements is not going to be realized.

Media Contact
Pashen Black
Director, Company Public Relations
Chico’s FAS
[email protected]

SOURCE Chico’s FAS, Inc.

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